Thursday, October 22, 2009

A Starbucks refill

A couple of days ago, I wrote a casual post in which I made an invisible connection between Starbucks and Melville's Moby Dick. It was just an easy guess, but I got curious. Read Erik Neu's posting here. He got curious about the same thing and did the research.

Even more interesting than mythbusting the origin of the Starbucks name is Neu's comment at the end:

"Voila, the brain connects up a plausible, internally consistent explanation; better than the original, except that it isn't correct." In a footnote he extends his idea: "This reminds me of something I read recently, can't remember where, that fiction is more satisfying than reality, because fiction requires itself to be consistent."

How appropriate for All is Telling?

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